1908 – 2018 / 110 years - Mother's Day -  Sunday March 11th

Americans talk of Mother's Day starting in 1914. Anna Jarvis resolved to honour the death of her mother in 1908. Her mother’s wish was that someone would one day pay tribute to all mothers. Anna is reported to have written hundreds of letters to officials before she gained the support of the Philadelphian merchant John Wanamaker. Mother's Day became an official U.S. holiday in 1914.

Here in the UK, Mother's Day marks the second logistics peak of the year. Valentines broke all records and today's numbers will likely do the same as final mile home delivery continues to explode. Based in the heart of flower final mile, like Valentine's, the breadth of deliveries has widened beyond all expectations.

M&S, established 1884, pre-date Anna Jarvis by 24 years and look set to take UK Mother's Day by storm on a Sunday national delivery platform.

Online only, orchid vase bouquet, forty five pound deal, order by ten for next day and it’s the weekend.

Watch this space for Peak Two 2018 reports on the final mile for Mother's Day.